From Dreams to Reality

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As we navigate the fast-paced world of digital marketing, the type of content we create can make all the difference in how our brand resonates with our audience.

This week, we’re diving into the power of micro and macro content—how quick, attention-grabbing posts can spark instant engagement, while long-form content helps build deeper, lasting connections.

Read on to learn how to optimize both for lasting success.

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UPLIFTING STORIES 📚

From Dreams to Reality: Wendy Wen on Founding Senreve and Building Antelope

Wendy Wen, founder and CEO of pet CPG platform Antelope and co-founder of luxury handbag brand Senreve, shares insights on the early days of building the Senreve brand with her co-founder Coral Chung, creating their first iconic Maestra bag, and overcoming the challenges of scaling a startup.

She reflects on the importance of focusing on vision, strategy, and hiring the right people, as well as maintaining resilience and equanimity as a CEO. Wendy also discusses her new venture, Antelope, her excitement for its potential, and the lessons learned from her Asian upbringing and entrepreneurial journey.

Discover more inspiring founder and innovator stories at awakennewsletter.substack.com

UPLIFTING LEGENDS 📺

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Squid Game 2: Gi-hun's Dark Return and New Intentions 🦑

Bet we all remember the iconic “Squid Game” that had us all quivering in fear, tears, and joy with its characters (and also, cluelessly singing a Korean nursery rhyme in hopes of putting a “red light” on the pandemic).  

In season 1, Gi-hun, the main character, and the sole survivor, arrived at the finish line, all alone—a tunnel vision where he could lead a 45-billion-won life from his prize, yet rife with severe survivor guilt. 

As the first season closes with a fiery red-headed Gi-hun, Gi-hun will channel that fury through his return to the game, but this time, with different intentions. "You will get to see a much heavier, darker side of Gi-hun," Hwang Dong-hyuk, the series’ director said. The second air is set to be aired on Netflix by December this year, along with an upcoming renewal of a third season. 

Learn more about “Squid Game 2” here.

MLB Milestone: Shohei Ohtani Joins the Elite 50-50 Club 🧢

Los Angeles Dodgers superstar, Shohei Ohtani, has driven the baseball world crazy by becoming the first and only player in the history of Major League Baseball to achieve a 50-home run and 50-stolen base season. 

He is no stranger to record-breaking achievements! Ohtani had a total of 40 homers and 40 stolen bases, becoming the fastest to do so. This spirit was then intensified by this year's match. After going 5-for-6 at the plate, driving 10 runs, and scoring four times during a record-breaking 20-4 win, he hit his 50th home run. 

The closest to his feat is Ronald Acuña Jr., who stole 73 bases but hit only 41 home runs last year.

Olivia Rodrigo Lowers All Ticket Prices for Her Very First Show in the Philippines 🎤 

It’s an era of Filipino Pride Parties, and this time it was hosted by our Filipino American darling, Olivia Rodrigo as she took her 3-year-old “driver's license” and will come to the Philippines for the very first concert in her homeland. 

Some may be afraid the ticket would be too expensive, but that’s not the case at all. “Good 4 u”, she has made all the tickets fair and accessible for all her fans, only at $27 (or ₱1500) including taxes and fees, and even named it the “Silver Star Show.” 

Moreover, all net ticket proceeds will go to her “Fund 4 Good” initiative, which supports women's equality, and reproductive rights and raises girls’ education. Well, we all are “obsessed!” 

Taking place in the world’s largest indoor arena, the Philippine Arena, the show promises to be a gut-wrenching, chaotic, and dazzling 27-dollar therapy session.

This tour marks her first time in the Philippines, and it is sure to inspire countless young Filipino girls to be confident in themselves and follow their dreams. 

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Micro Content vs. Macro Content: Choosing the Right Approach for Your Brand

You’re probably familiar with the importance of content marketing, but have you ever wondered which content strategy is the perfect fit for your brand?

Here are the two primary types of content strategy: Micro and Macro Content!

In AHN Group, we combine both of these and distribute it in suitable channels to best promote your brand and create value that converts leads into loyal customers. Be featured in AHN Group’s Micro and Macro Content now by scheduling a meeting with us and find out the best content strategy for your brand! 

[Book a FREE call with us]

If you want to explore our services more, visit the AHN Group website at ahngroup.co.

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This Program Should Cost a Lot. But It's 100% Free!

Verizon Small Business Digital Ready offers an entirely free program designed to give your business the resources it needs to thrive. Here's what you get at no cost:

🔹 Expert-led Workshops: Participate in live events with industry experts, from small-group sessions to larger Q&As.

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💆🏻‍♀️Burnout can sneak up on you, but it’s preventable when you recognize the different ways to rest and recharge. Prioritizing the right type of rest can help you avoid burnout and stay at your best, both mentally and physically. Take a moment to reflect: which type of rest do you need most today?

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