GETTING READY 👟

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Greetings 👋 

Hi, how was your weekend? 

The last week of October always feels like the calm before the storm. Take a breather, catch up on what’s new, and get ready — November’s about to bring the heat.

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SHOPLINE just dropped a $50K growth opportunity

SHOPLINE and QUAY Acceleration have joined forces to launch the Retail Brand Accelerator Program — designed to help fast-growing retail and e-commerce brands break into the U.S. market.

If your brand’s already hitting $500K+ in annual GMV, this could be your next big leap.

Here’s what’s on the table:

✨ Up to $50,000 in grants

🤝 Mentorship from top retail founders and investors

🛍️ Access to SHOPLINE’s full omnichannel retail ecosystem

Spots are limited. Sign up now!

ICE raid empties historic New York Chinatown corridor

New York’s historic Canal Street — once a bustling hub of street vendors and a staple of Chinatown’s character — has fallen eerily quiet following an ICE raid that detained nine street vendors earlier this week.

The raid, described by the Department of Homeland Security as “targeted” and “intelligence-driven,” allegedly focused on counterfeit goods. Those detained were from countries including Senegal, Mauritania, Guinea, and Mali.

The incident has sparked renewed fear among immigrant communities. 

Read the full article here.

China biotech forum bills antibody cancer drugs as next-generation treatment

Biotech experts are calling antibody-drug conjugates (ADCs) the next big breakthrough in cancer treatment, with the therapy rapidly gaining traction among global investors.

At a biotech forum in Shanghai last week, Duality Biotherapeutics — which raised US$211 million in its April IPO — said companies must focus on differentiated products and global clinical strategies to sustain growth and maximize revenue.

Read the full article here.

Leanne Wong extends U.S. gymnastics all-around medal streak

Leanne Wong earned silver at the 2025 FIG Artistic World Championships, narrowly missing gold by just 0.10 points to Russia’s Angelina Melnikova. The result extends Team USA’s 22-year streak of winning an all-around medal at every world and Olympic competition since 2003.

Despite trailing early, Wong’s strong vault routine briefly put her in first place before Melnikova’s final floor performance secured the win after a minor deduction review.

Read the full article here.

“Southern Fried Rice” faces backlash from AAPI audiences

The series, about a Korean American student raised by Black parents at an HBCU, was criticized for using racial slurs, sexualizing its Asian lead, and lacking AAPI or adoptee voices in its creative team. 

Critics argue the show turned a rare chance for nuanced representation into harmful caricature, failing to build genuine solidarity between Black and Asian American communities.

Read the full article here.

LAST WEEK, ASIAN LEADERS DID 🎉

🚀Thenmozhi Soundararajan, a California-based activist and author of The Trauma of Caste, was awarded the 2025 Vaikom Award by the Tamil Nadu government in recognition of her global work on intersectional human rights. 

🚀 Thai Huong, founder of TH Group in Vietnam, received the 2025 ASEAN Entrepreneurial Excellence Award for her leadership in clean-food, high-tech agriculture and global expansion of the business.

🚀 Generation Lab, co-founded by an Asian American entrepreneur, raised US$11 million in seed funding to advance longevity biotech—marking a major milestone for Asian-founded companies in the health-tech space.

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COMPANIES DISCOVERED ✅

Issei Mochi Gummies

Craving something chewy, colorful, and unapologetically Asian? Issei Mochi Gummies reimagines traditional mochi into fun, plant-based treats packed with flavor and nostalgia. Founded by Japanese American Mika Shino, the brand celebrates Asian heritage with a modern twist: clean ingredients, bold taste, zero compromise.

👉 Meet the gummy that’s redefining snacking here.

Nunchi

Nunchi is where quiet luxury meets cultural storytelling. Founded by Korean American designer Jane Dua, this jewellery label bridges Seoul and New York through handcrafted pieces that honor heritage, patience, and emotional intelligence — the very essence of “nunchi.”

✨ Explore Nunchi’s world of meaning and craftsmanship here.

Start soft-launching your holiday content

Don’t wait until November to suddenly switch into holiday mode. The smartest brands begin warming up the atmosphere early. 

Soft-launching your holiday content can look like:

• Visual transition: Gradually shift your color palette to warmer tones, softer lighting, or cozy textures that hint at the holidays without spelling it out.

• Tone shift: Move your messaging to “gratitude.” Talk about reflection, appreciation, and connection — the emotional themes that lead perfectly into holiday campaigns.

• Micro content drops: Post behind-the-scenes shots of your team prepping for year-end, tease upcoming launches, or share early-bird tips before the flood of promotions hits.

• Community engagement: Ask your audience what they’re looking forward to this season. Make it conversational instead of commercial.

Soft-launching builds familiarity and emotional readiness. By the time your main campaign goes live, your audience is already in the mood, and your message lands with less noise and more impact.

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