Mid-Autumn

Did you know that the Asian community represents one of the fastest-growing consumer groups worldwide?

This week, we’re sharing tips on how your brand can resonate with AAPI consumers by embracing cultural nuances and working with trusted influencers. Let’s make sure your messaging not only stands out but also connects on a deeper level. Scroll through to learn more.ess. 📚✨

If you find this newsletter interesting, refer it to your friends by sharing this link and receive amazing gifts from AHN!

UPLIFTING STORIES 📚

Chef Tue Nguyen Brings to Light Her Journey in Her Newest Cookbook ‘Ði Ăn’

You may know Twaydabae as the culinary sensation sweeping through social media with her unique dishes and infectious energy. But behind the digital persona is Tue Nguyen, a trailblazer whose journey from a young immigrant from Vietnam to a celebrated chef and restaurateur in Los Angeles, and her story of resilience, innovation, and culinary excellence.

Now, with millions following her every move on social media and her own Vietnamese restaurant, Đi Đi, Tue just launched her first cookbook, Ði Ăn, to a global audience on September 17th. In this exclusive conversation with Asian Hustle Network, Chef Tue reveals the inspiration behind her cookbook, a vibrant celebration of her life’s challenges and achievements.

UPLIFTING LEGENDS 📺

[WATCH HERE]

Want to be highlighted in the AHN Legends series? Apply now!

The Treasure Beyond Gold: The Magical Spread of 'One Piece' 🏴‍☠️

Anime is long known as the hallmark of moral complexity, where one’s evil deeds can sometimes be justified or neutralized towards the end. “One Piece” is no exception. On the readings of one of the most successful anime, “One Piece” tells the tumultuous stories of piracy… but also, adventures, ambitions, and camaraderie.

After 1,000 episodes and 25 years of airing, this anime series has captivated fans worldwide. Based on Eiichiro Oda’s manga, the story revolves around a clay person named Monkey D. Luffy and his crew members on a treasure hunt. Initially, “One Piece” retained only a niche community in the US, but with the spread of COVID-19 and a growing sense of adventure against lockdown, it gained global recognition. 

In “One Piece,” the movie shines with the non-episodic plot line but pairs it with strong character development, and rich artistic production into one of the most impactful anime, both fantastical and genuine.

Moo Deng the Baby Hippo: Thailand’s Internet Sensation 🦛

Hippos are like durians! You either can't stand them (well- they are considered one of the most aggressive animals), or you think they’re the greatest gift of the Earth!

However, the Internet recently has gone crazy over a Thai baby hippo called “Moo Deng” (“bouncing pig”). Viral videos of clumsy Moo Deng on her hilarious journey such as biting the zookeeper despite having no teeth have taken social media by storm, captivated by her adorable charm. 

This newfound popularity has attracted more visitors to Khao Kheow Open Zoo in Chonburi, Thailand, which witnessed a significant increase from 800 to 3,000-4,000 guests per day. Strict measures were enforced, however, to keep her safe from tourists’ indecent behaviors, like throwing food or water onto Moo Deng. 

Preserving the Traditional Art of Mooncake-Making in Hong Kong 🥮

The Mid-Autumn festival has passed with many fun memories and vibrant traditions. In Hong Kong, a few bakers still hold onto the traditional process of mooncake-making in the growing era of mass production and evolving demands. 

KC Koo of Fancook is one of those who make delicious mooncakes based on the traditions that used to take many families a year of saving. The procedure involves soaking and boiling lotus seeds overnight, mashing them into a smooth filling, then wrapping salted egg yolk in a delicate pastry shell before baking. 

Every year, Koo adjusts the recipe according to weather and material quality to create freshly baked, nostalgic flavors for the audience. Despite the challenges in high-quality ingredient outsourcing, these traditional bakers still make endeavors to preserve this beautiful culinary art. 

While more flavors are added, like durian or ice cream, traditional mooncakes still bring up the essence of mid-autumn gatherings, a historic taste that is getting rarer. 

More details on this culinary tradition can be read here.

Accomplish More. Juggle Less.

Your business is growing, and so are your responsibilities. So what do you do?

You do more.

You see a chance to expand your reach and increase your impact.

You do more.

You take on more hours, juggle more deadlines, and wear more hats. You miss a ball game here and there. Come home late a few more nights. You spend a holiday or two in your inbox. And you tell yourself,

This season just requires more.

But what if growing your business isn’t about doing more things — but instead doing the right things?

What if you could enjoy the holidays this year knowing that someone else is handling the “more”?

Your time is too valuable to waste. BELAY’s flexible staffing solutions can help.

Whether it’s administrative, accounting, or marketing support that you need, BELAY’s highly vetted professionals have the more you’re looking for.

Our exceptional Virtual Assistants, Accounting Professionals, and Marketing Assistants combine AI tools with extensive industry experience to ensure that you are always getting more without sacrificing quality or time.

Accomplish more and juggle less with BELAY.

Learn how with our free ebook, Delegate to Elevate, and leave the “more” to BELAY.

Download now

For newsletter sponsorship opportunities, please reach out to [email protected]

Did You Know That Asians Are the Fastest-Growing Consumer Group Globally?

At AHN Group, we’re all about connecting brands to the AAPI community, ensuring that your message resonates with the hearts of this community through impactful and appropriate communication.

Here are some mottos to go by if you want to attract Asian consumers to your brand:

• Asian Markets Are Not One Monolithic Entity: Asians are diverse, with each ethnicity having its own cultural nuances and market maturity. Avoid generalizations.

• Use Cultural Signs and Symbols with Care: Ensure you understand the meaning and relevance of cultural signs and symbols before using them.

Work with Local Influencers: Collaborate with trusted community influencers to enhance your brand’s message and build trust.

If you want to explore our services more, visit the AHN Group website at ahngroup.co.

Siqi Chen: The Power of a Story

Join us on October 10th in San Francisco for a fireside chat with AHN Ventures advisor Siqi Chen, where we will discuss "The Power of Story: Building a Business People Believe In."

Siqi is the founder and CEO of Runway Financial, a company making accounting 10x easier and more useful. He has previously served as CEO of Sandbox VR and has held executive roles at companies such as Zynga and Postmates.

• 📍 Founders, Inc. | San Francisco Lab - 2 Marina Blvd B300, San Francisco

• 📅 Thursday, October 10, 2024

• 🕔 6:30 PM - 7:30 PM (PT)

Got deals to share with the community?

Fill out this form if you have any deals or perks you would like to share with the community!

Learning is Easy With Digital Ready!

Learning new skills doesn’t have to be hard, and with Verizon Digital Ready, it isn’t.

Whether you’ve got 10 minutes or an hour, there’s a course that fits into your day, helping you build real business skills—completely free. If you’ve been a member for a while but haven’t explored in a bit, now’s a great time to jump back in. And if you’re not signed up yet, why not start today?

💭 Understanding the key moments that trigger purchases can be a game-changer for your marketing strategy. Pay attention to these shifts, and your brand will be there to meet your customer’s needs when it matters most!

Share the Uplifters Newsletter with friends and co-workers for incredible gifts from AHN!

You currently have 0 referrals, only 1 away from receiving 3 Demo Chapters of AHN’s Exclusive Business Guide .

Or copy and paste this link to others: https://www.ahn-newsletter.com/subscribe?ref=PLACEHOLDER

Want to amplify your story through AHN? Fill out this form.