Uniformed 👔

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Hi, how was your weekend?

When we really think about it, Asian traditions have long gone hand in hand with sustainable practices—from using banana or lotus leaves to wrap food, to repurposing glass jars, and passing down clothing through generations. This week, we’d love to highlight a prominent face in our community who is bridging sustainability and fashion.

PS: Missed our last edition? Catch up here!

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UPLIFTING STORY 📖

Jennifer Chun Blends Tradition With Innovation to Create Sustainable Fashion

Jennifer Chun, designer of Uniformed, brings a fresh perspective by blending her Korean-American heritage with sustainable practices. Her journey began during the pandemic, when she discovered traditional natural dyeing techniques. After connecting with experts and artisans, she traveled to Korea to take part in hands-on dyeing lessons. “I had no idea Korea had its own natural dyeing traditions,” Chun shared.

Her collection is a celebratory integration of hand-dyed materials and fabrics from traditional markets to create a sustainable, limited-edition line.

LAST WEEK, ASIAN LEADERS DID 🎉

💸 Marshall Nguyen, founder of the Asian Center Real Estate Fund, is gearing up to officially launch his fund, with a kickoff event on the horizon. 

💸 BrioHR, led by CEO & Co-founder Benjamin Croc and CTO & Co-founder Nabil Oudghiri, has raised $6.5M in Series A funding.

💸 Glide, founded by Gautam A., Sameer Kapur, and Vishnu Chakroborty, has raised $15M in Series A to modernize banking infrastructure.

🌟 Jenny Huynh, a Vietnamese content creator and Stanford student, has been named to the 2025 Forbes 30 Under 30 Asia list for her global impact in digital media, with over 15 million followers and partnerships with brands like Nestlé and Duolingo.

🚀 Albert Thong has been appointed Chief Marketing Officer at Fastly.

🚀 Jason Ve has been named President of PAPER. A former exec at 88rising and Google, Jason calls this role a full-circle moment, shaping a brand that fueled his early love for pop culture.

China’s Economy Bounces Back Despite Maxed-Out US Tariffs 💰

Despite constant tariff spams from the US, China’s economy didn’t flinch—but even ricocheted. Industrial output increased by 6,1% compared to last year, exceeding expectations, though slightly lower than March’s rapid rise of 7,7%. 

Retail sales grew 5.1%, slightly below forecasts and the previous month’s 5.9% increase. These figures reflect the impact of full-force tariffs before a recent agreement granted a 90-day pause on most trade duties. At an April Politburo meeting, leaders emphasized the need to boost domestic consumption, stabilize employment, and maintain economic momentum amid global trade uncertainties.

The Rise of Unconventional Fashion Collaborations in China 👙

Luxury fashion brands in China are launching daring collaborations to revive demand in a slowing market. Recent examples include Bottega Veneta’s poetry campaign and Rui Zhou’s partnership with sex toy brand Osuga. These bold tie-ups aim to go viral, create scarcity, and re-engage consumers amid declining sales. 

As brands seek to spark attention, they must also navigate China’s cultural and political sensitivities. The strategy reflects a growing urgency to remain relevant and connect with younger audiences through unconventional and sometimes provocative marketing tactics.

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List Your Event for Free With Asian Heritage Week 2025! 🇦🇺🔊

To mark Asian Heritage Week’s second year, we are excited to announce our return to Australia to Sydney.

Asian Heritage Week (AHW) is an annual celebration that amplifies your events through our network, embracing and honoring the cultural heritage of Asian communities.

To unfold the beauty and creativity of the Asian community, we would love for event hosts to join us on this journey in:

• Sydney | May 26 - Jun 1

Be part of Asian Heritage Week 2025 in amplifying Asian culture and recognizing our community’s contributions to Australia. 💫

“My Eyes” - Panel Discussion With Cast + Crew

Gratitude to America: 50 Years of Strength, Culture, and Community

The Vietnamese American Business Association (VABA) is offering AHN members a 30% discount for our signature event, Gratitude to America, taking place on May 31. To redeem, use code AHN30 at checkout. 

Got deals to share with the community?

Fill out this form if you have any deals or perks you would like to share with the community!

COMPANIES DISCOVERED ✅

Zen Coast
Zen Coast University (ZCU) and Asian Hustle Network (AHN) have partnered to empower Asian entrepreneurs, creatives, and professionals. The collaboration aims to provide actionable insights, mentorship, and growth opportunities. 

To join, complete the form on our website.

Paired
Paired helps businesses find the top overseas talent for as low as $5/hour. Our intensive search and outreach processes help us find amazing rockstars in places like Indonesia, LATAM, and South Africa within two to three weeks!

WORKPLACE ESSENTIALS 🌟

Stressed about office life and looking to make it more fun? Here are our editors’ weekly top picks for workplace amenities to uplift your hustle workspace.

Lunar Calendar 📅

Who even uses the “Lunar Calendar” these days? Well, even though the traditional Lunar calendar isn’t as commonly used as before, it still holds cultural significance in many Asian societies—for example, China and Vietnam. It’s used to mark important festivals like Lunar New Year and the Mid-Autumn Festival—and even to decide which days are good or bad.

⭐ During AAPI Heritage Month, it's important to shine a light on our community and uplift those who are underrepresented as well. This is also a time for brands to step up — to be more culturally relevant and make diversity a core, lived value rather than just a talking point.

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