Big Moves 📨

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Coachella is in the air, but that doesn’t mean work just stops. We know—bummer! But dive deep into this newsletter to discover the power of women in sports, exciting updates from our Asian leaders, and so much more to scratch your Monday itch.

PS: Missed our last edition? Catch up here!

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UPLIFTING STORY 📕

Jennifer Lau on Shaping the Future of Triathlons and Elevating Women in Sports

It’s the era of women making big moves and solidifying their status in society. Jennifer is also part of the movement. Fueled by a passion for storytelling and inclusivity, Jennifer made her way into the sports and entertainment industry through determination and a vision for change. 

As the visionary at the helm of the world’s toughest multi-course race—the Escape from Alcatraz Triathlon, Jennifer Lau is a proud Chinese American who has constantly stayed at the forefront of the sports and entertainment industry for over 25 years.

LAST WEEK, ASIAN LEADERS DID 🎉

🚀 Emily Chang is retiring at 49 this June, capping off a powerhouse career as a global executive and stepping boldly into the next chapter of her Social Legacy journey.
🚀 Sperm Racing, founded by Eric Zhu, Nick Small, Shane Fan, and Garrett Niconienko, has raised $1M to launch the world’s first live sperm motility race—blending health, sport, and entertainment—on April 25, 2025, at the Hollywood Palladium.
🚀 Yao Zhao, founder and Chief Tingle Officer of 50Hertz Tingly Foods celebrates a major milestone as their Tingly Sichuan Pepper Peanuts land a full-page Editor’s Pick feature in the April issue of Food & Wine, marking the brand’s first major spotlight for a snack product.
🌟 Liah Yoo, CEO of KraveBeauty and YouTube content creator, was honored with the Best K-Beauty Brand award at FounderMade’s Future of Beauty Awards 2025.
🎬 Jenny Zhu’s short film Dream Weaver, inspired by her memoir, has been officially selected for the 21st Houston Asian American Pacific Islander Film Festival, marking another milestone in her inspiring journey of personal growth and storytelling.
🎙️ Michelle MiJung Kim is launching her new narrative podcast, I Feel That Way Too, this May, in collaboration with Asian American Futures.

To Beat Trump Tariff Price Rise, Customers Stock Up on South Korean Sunscreen ☀️

Amid the latest wave of tariffs, American consumers are stocking up on imported goods, especially sunscreen. But why sunscreen? Thanks to its growing popularity on social media, sunscreen is now a skincare must-have. People love it for its ability to block UV rays, its smooth, lightweight texture, and how well it layers with makeup and other cosmetics.

Other hot-ticket items being hoarded include dried seaweed, hair bundles for wigs, cat food, instant coffee, board games, perfume, and even wedding gowns. This sudden rush reveals just how deeply tariffs are shaking up shopping habits—and signals big shifts ahead for the U.S. market.

Vietnam Emerges as a Powerful Auto Manufacturing Hub 🚗

As of early 2025, Vietnam’s automotive industry is gaining serious traction, with several international brands announcing plans to set up manufacturing facilities. According to data from GSO, the total output for the first quarter of 2025 yielded a staggering 81.5% increase compared to the same period in 2024, nearly doubling year-on-year growth.

In recent years, Vietnam has become a key hub for major automotive players such as Toyota, Hyundai, Ford, Kia, Mazda, Wuling, and Suzuki, along with luxury brands like Mercedes-Benz and BMW. Leading the charge in the electric vehicle (EV) space, local automaker VinFast reported nearly 23,000 EVs sold within the first two months of 2025, reinforcing the country’s growing presence in the global auto market.

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📣 List Your Event for Free With Asian Heritage Week 2025!

To mark Asian Heritage Week’s second year, we are excited to announce our return to the U.S. across three cities: New York City, Los Angeles, and San Francisco.

Asian Heritage Week (AHW) is an annual celebration that amplifies your events through our network, embracing and honoring the cultural heritage of Asian communities. 

To unfold the beauty and creativity of the AAPI community, we would love for event hosts to join us on this journey through three beautiful cities: 

• New York City | April 28 – May 4

• Los Angeles | May 5 – May 11

• San Francisco | May 12 – May 18 

Be part of Asian Heritage Week and showcase the cultural richness of our communities. Let’s celebrate, uplift, and amplify Asian voices together!

The OOO Summit 2025

The OOO Summit offers $100 off tickets with code AHN—join on May 16 to hear from speakers like Sahil Bloom, Andrew Yang, and Justin Welsh.

2025 iFlyVC Consumer Summit

The 2025 iFlyVC Consumer Summit is offering 50% off tickets with code AHN2025—an exclusive offer for the AHN community to join the main event. Event details and registration here.

2025 iFlyVC Consumer Summit After Hours

For those interested in networking afterward, the iFlyVC After Hours Social runs from 5–7 PM and offers a relaxed space to connect over drinks and light bites. Use code AHNFRIENDS for 10% off admission. Register here.

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COMPANIES DISCOVERED ✅

Starcycle

Starcycle is the "TurboTax for windup" — they make closing up shop a breeze! From compiling docs to fact-finding and pre-filing admin, Starcylce helps founders wrap things up quickly and smoothly. 

Limited Edition Collectibles

Limited Edition Collections have a super cool LED-wrapped vending machine, selling epic mystery box collectibles that are super cute and awesome! 

Just fill out this form and let the fun begin!

WORKPLACE ESSENTIALS 🌟

Stressed about office life and looking to make it more fun? Here are our editors’ weekly top picks for workplace amenities to uplift your hustle workspace.

Backscratcher 🪄

Feeling drowsy, tired, or itchy in that suit? A trusty backscratcher can instantly make your workday a little more relaxing. You might not need it right now, but your coworkers could! Keeping one on hand isn’t just convenient; it might also be the perfect (and hilarious) way to break the ice and spark a quick connection.

⬛ We all want to grow and improve, but have you ever stopped thinking about what truly shapes your learning ability? The Third Teacher breaks it down, revealing three decisive factors influencing your learning environment.

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