PIGMENTS 🎨

Hi, how was your weekend?

Mondays can feel a bit dull, but let’s brighten up the week with some refreshing updates—from our leaders' insights and the latest market trends to cute toys to keep you entertained during work breaks.

PS: Missed our last edition? Catch up here!

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UPLIFTING STORY 📖

Jelyca Villanueva Turns Passion for Color into a Purposeful Business

Being a female entrepreneur isn’t easy. Jelyca Villanueva is a mother of two, a wife, a certified personal color and image consultant, and the founder of Timeless Tones & Co. While juggling a range of responsibilities, one of her core priorities has always been helping others discover the power of color—not just to enhance their wardrobes, but to express themselves and reflect the unique tones of their lifestyles.

Her studio, Timeless Tones & Co., is more than just a color consulting brand—it offers an experience where clients feel truly seen.

LAST WEEK, ASIAN LEADERS DID 🎉

🚀 Peter Ahn, Sales Performance Coach and Speaker, has joined the coaching roster at Corporate Edge's Asian Leadership Center, supporting the development of Asian leaders in the corporate space.

🚀 Andrew Yeung co-hosted a sold-out OOO Summit with Carry, gathering over 3,000 founders, business owners, and creators across seven events in four days.

🚀 After six meaningful years, Amanda Lim wraps up her journey at Enterprise Singapore, proud to have supported bold founders abroad.

🌟 Asia Society Australia opens applications for China Primer 2025, a flagship program equipping early-to-mid career professionals with the skills to navigate the Australia–China relationship.

🌟 David Zhao, Founder and CEO of Chubby Group, has been named a finalist for the EY Entrepreneur of the Year US in the Pacific Southwest region.

🌟 Curtis S. Chin, Chair of Senior Fellows at the Milken Institute and former U.S. Ambassador to the Asian Development Bank, has been recognized by CityGov for his contributions to international collaboration and Asian American leadership.

📄 Thas Naseemuddeen, CEO of Omelet, writes for Ad Age on AAPI culture moving into the mainstream during Heritage Month.

Silent Pages, Loud Community: The Rise of No-Pressure Book Clubs 📕

Book lovers, attention! The Silent Book Club concept is gaining popularity around the world as people are seeking leisurely hobbies without pressure. In Jakarta (Indonesia), hundreds gather monthly in a park to read books of their own choosing—ranging from romance, thrillers, and religious texts to business or psychology books.

There is no required reading, no group discussion—just quiet time with a book you love. Participants just need to bring their favorite books, whether physical copies, a Kindle, or audiobooks. This trend, originating in the US, creates a comfortable, judgment-free space where readers can connect through silence and a shared love for books.

A Taste of Culture: Inside the World’s Most Immersive Food Museums 😋

Immersive food museums around the world are transforming traditional exhibits with interactive experiences like edible installations, cooking classes, and sensory storytelling. Highlighting signature foods—from Korean kimchi to Dutch cheese—these museums celebrate culinary heritage through tastings, live demos, and creative participation. 

Destinations like Penang’s Wonderfood Museum and Bruges’ Chocolate Museum feature oversized food replicas and theatrical elements to explore multicultural identities and artisanal traditions. Acting as cultural ambassadors, these museums also connect visitors to local producers and social histories, ensuring food traditions remain vibrant, inclusive, and accessible.

Read the full article here.

List Your Event for Free With Asian Heritage Week 2025! 🇨🇦🔊

To mark Asian Heritage Week’s second year, we are excited to announce our return to Canada across two cities: Vancouver and Toronto.

Asian Heritage Week (AHW) is an annual celebration that amplifies your events through our network, embracing and honoring the cultural heritage of Asian communities.

To unfold the beauty and creativity of the Asian community, we would love for event hosts to join us on this journey through two beautiful cities:

• Vancouver | Jun 2 - Jun 8

• Toronto | Jun 9 - Jun 11

OV Melbourne Cocktails Night

Gratitude to America: 50 Years of Strength, Culture, and Community

The Vietnamese American Business Association (VABA) is offering AHN members a 30% discount for our signature event, Gratitude to America, taking place on May 31. To redeem, use code AHN30 at checkout. 

Got deals to share with the community?

Fill out this form if you have any deals or perks you would like to share with the community!

COMPANIES DISCOVERED ✅

Zen Coast
Zen Coast University (ZCU) and Asian Hustle Network (AHN) have partnered to empower Asian entrepreneurs, creatives, and professionals. The collaboration aims to provide actionable insights, mentorship, and growth opportunities. 

To join, complete the form on our website.

Paired
Paired helps businesses find the top overseas talent for as low as $5/hour. Our intensive search and outreach processes help us find amazing rockstars in places like Indonesia, LATAM, and South Africa within two to three weeks!

WORKPLACE ESSENTIALS 🌟

Stressed about office life and looking to make it more fun? Here are our editors’ weekly top picks for workplace amenities to uplift your hustle workspace.

Plushies/Toys

Don’t believe the myth that plushies are just for kids. Who said adults can’t have one too? Office life gets tough—and sometimes, hugging a plushie is the most therapeutic feeling ever. It’s comfort, nostalgia, and a little joy, all wrapped in one soft bundle.

⭐ Asian cultures have always been rich in color. From the vibrant hues of Indian cinema to Jelyca’s journey with her brand, we see how color tells a story. That’s why choosing your color palette isn’t just a design choice—it’s a reflection of your identity, your values, and the stories you carry.

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Pretty Isn’t Enough: 3 Functional Must-Haves for Your Website

Looks are not all that the audience cares about. It’s the feels and experience that come along with it. At Asian Hustle Solutions, we help you build fast, functional, and stunning websites that don’t just look good—they convert.

If you want to explore our services more, visit the Asian Hustle Solutions website at AHS.